Odwalla incorporate is known for high quality products and it takes pride in the way the juices are made however, with e coli crisis it has become extremely difficult to maintain that standard unless odwalla designs a proper strategy to counter the effect. A class action against odwalla inc, which claims the company’s use of the phrase “evaporate cane juice” on products was misleading, ended earlier this month when lead plaintiff robin reese. Odwalla is a pioneer in the premium juice category started by three musicians in santa cruz in 1980, odwalla grew from a backyard shed and a local following into a brand that crafts over 40 delicious products for everyone that loves to feel their own vitality. The contamination led to a mass recall of some odwalla juices in the western united states the company has since begun flash pasteurization of its apple juice the plea negotiations come at a time when lawyers in seattle representing the families of two washington infants sickened by odwalla apple juice have accused odwalla's attorneys of. Coli infection to odwalla fruit juices greg steltenpohl, founder of odwalla, said, the company is issuing its recall because it primary concern is for the safety and health of its customers the health department will be working very close with us in order to resolve this crisis and more information will be provided as soon as it is available.
Odwalla immediately initiated a voluntary recall of all products containing apple juice and expanded the recall on november 1 to include carrot and vegetable juice products (evan, 1999 evan , t (1999. Odwalla immediately recalled its apple juice and all juice blends containing apple juice, amounting to 70% of their product line and affecting more than 4,600 retail accounts in seven states and british columbia. If ever there were a local example of a company being prepared for a crisis, we've seen it in the past couple of weeks as the odwalla e coli story has unfolded.
The odwalla juice company crisis a summary the article deals with the crisis that affected the odwalla juice company during october 1996, this crisis was caused by the linking of incidences of e-coli bacterial poisoning with odwalla juice products. Odwalla juice recall crisis discussion questions: 1 what should the company do regarding the following specific issues a should the company recall all of its fresh apple juice, just those batches considered potentially contaminated, or not recall any of the product. Although the recall involved 13 products, all containing unpasteurized apple juice, which accounted for about 70 percent of odwallaвђ™s sales, odwalla put the health and safety of those affected in their first concern.
When odwalla inc first learned eight months ago that its apple juice might be linked to an e coli outbreak, it quickly recalled all of its apple juice-based products the half moon bay company. Half moon bay, california-- california-based odwalla inc, the maker of odwalla fruit juices is issuing a nationwide recall of all its products containing apple juice after health officials linked it to an outbreak of e coli bacterial poisoning. The year after the crisis, odwalla was voted “best brand name in the bay area” by san francisco magazine odwalla juice has a relatively short shelf life compared to other beverages and thus must be refrigerated however, after the introduction of flash pasteurization in 1996 and a new plastic bottle in 2001, the shelf life has been. 10 costly food recalls odwalla apple juice despite its healthy repuation, odwalla struggled with an e coli outbreak in its apple juice in 1996 the recall caused the company's stock to plummet and cost the company more than $12 million [source: ers/usda] this isn't including lost sales, lawsuits and a federal fine of $15 million.
Mba crisis management presentation you just clipped your first slide clipping is a handy way to collect important slides you want to go back to later. Odwalla juice recall crisis essay i think odwalla should recall all of its fresh apple juice in order to prevent consumers from having to worry about purchasing the product and getting contaminated until the problem is solved fresh apple juice should not be distributed. Odwalla juice recall crisis this essay odwalla juice recall crisis and other 64,000+ term papers, college essay examples and free essays are available now on reviewessayscom autor: review • december 21, 2010 • essay • 1,289 words (6 pages) • 1,134 views.
Juice firm creates web site to handle crisis h7 and odwalla's apple juice product based on this preliminary information, the company enacts a voluntary recall of all its apple juice and apple-based juices as an additional precautionary measure, the company recalls its carrot and vegetable juices, because they are processed on the same. The juice was produced at a state-of-the-art facility in dinuba, california once the outbreak was detected and additional case finding occurred, the product was recalled and a traceback investigation ensued that all sounded good, but the reality behind it was as empty as odwalla’s shelves after the recall odwalla hired a big san. Odwalla juice recall crisis topics: crisis management, toyota recall crisis report to senior management introduction over the last few years toyota has been under a lot of pressure as a result of the increasing number of complaints over defective accelerator pedals being reported.